This is a rough concept piece I did for Nike Asia. It's sole purpose other than to fill a spot in my portfolio was to act as road map to other designers over seas as to a western design approach on eastern "playing field."

The meaning of the demon... In Chiense and Asian culture the demon represents an unstopable godlike force or entity. The tagline Play The Demon is saying these players are also representitives of an unstopable godlike force and by wearing the shoes you could play them on equal terms.